VIA Institute on Character
Client: VIA Institute on Character
Based in: Cincinnati, Ohio, USA
Services: UX and UI consulting; UX and UI design; Strategic consulting; Graphics and illustrations; Brand color palette and font refresh
What we did: VIA is a nonprofit who wanted to improve their character strength report sales while maintaining their service value of providing free results as well. After refreshing their brand fonts and color palette, I strategically redesigned their home page and sales pages, resulting in a whopping 20% increase in conversions.